127: Unlock the Mindset That Turns Failure Into Growth | Bennett Maxwell
Bennett Maxwell, Serial Entrepreneur & Director of Franchise Development at Craveworthy Brands, shares how he transformed a legal battle with cookie giant Crumbl into a powerful marketing advantage that fueled Dirty Dough’s explosive growth. In this episode, Maxwell reveals the strategies behind his rapid franchise expansion, the importance of time valuation, and how prioritizing mental health keeps him grounded while scaling businesses. Whether you're an entrepreneur, executive, or leader navigating adversity, this conversation is packed with game-changing insights.
Read the full breakdown of Bennett Maxwell’s episode on Learnit.
Key Leadership Lessons from Bennett Maxwell’s Journey:
How knocking on 10,000 doors taught him professional communication skills that drive business success
Why taking investment money early can reduce stress—even if it means giving up equity
A systematic approach to calculating your hourly value to make better time-management decisions
Connect with Bennett Maxwell:
Website: BennettMaxwell.com
LinkedIn: Bennett Maxwell
Explore more episodes of The Learn-It-All Podcast on Learnit.com.
Bennett Maxwell is the former CEO of Dirty Dough Cookies, which grew from a single store to over 450 franchise locations before its acquisition by Craveworthy Brands. He now hosts Deeper Than the Dough, a podcast focused on entrepreneurship and mental health.
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