101: What You’re Missing About Pricing Strategies: The Secret to Unlocking Bigger Profits | Rafi Mohammed

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Written By damon lembi

Rafi Mohammed, pricing expert and founder of Culture of Profit, shares how small changes in pricing strategy can lead to massive gains in profitability. In this episode, host Damon Lembi and Rafi explore why so many companies overlook pricing as a growth lever—and how to turn it into a competitive advantage. From value-based pricing to the "Good-Better-Best" model, Rafi offers real-world strategies to help leaders better capture the value they create.

Read the full breakdown of Rafi Mohammed’s episode on Learnit.

Key Leadership Lessons from Rafi Mohammed’s Journey:

  • The Power of 1% – Learn how a single percentage point increase in price can dramatically boost your bottom line.

  • Good-Better-Best Pricing – Discover a proven model that increases customer satisfaction while driving revenue.

  • Pricing with Purpose – Understand how pricing can reflect your value proposition and shape brand perception.

Connect with Rafi Mohammed:

Rafi Mohammed is one of the world’s foremost pricing authorities, with over 25 years of experience helping companies develop effective pricing strategies. A Batten Fellow at UVA’s Darden School of Business, he has written extensively for the Harvard Business Review and advises organizations through his firm, Culture of Profit.

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