149: Learn to Love Selling: The 4-Part Framework for Sales Success | Mark Cox

Release Date:
Written By damon lembi

Mark Cox, Founder of In the Funnel and author of Learn to Love Selling, is a leading expert in B2B sales coaching with decades of experience helping professionals elevate their sales game. In this episode, host Damon Lembi and Mark dive into why top-performing sales teams generate the lion’s share of revenue—and what most sales organizations are still getting wrong.

Read the full breakdown of Mark Cox’s episode on Learnit.

Key Leadership Lessons from Mark Cox’s Journey:

  • Sales excellence is learned, not innate. Mark debunks the myth that great salespeople are born. Sales is a teachable, coachable skill—one that thrives with structured learning and repeatable systems.

  • High-impact sales playbooks need five elements—not four. A successful playbook goes beyond messaging and meetings. Mark introduces the “fifth” element: awareness campaigns. When done right, this aligns your outreach with modern buying behavior.

  • Promoting your top seller might hurt your team. Leadership is a distinct skill set. Mark explains why moving your best rep into a management role without proper coaching can damage morale, results, and retention.

Connect with Mark Cox:

Mark Cox is the author of Learn to Love Selling. His insights have been featured in top business podcasts and executive sales programs across North America.

Explore more episodes of The Learn-It-All Podcast on Learnit.com to gain leadership insights from top experts.

Learn more about how Learnit helps organizations and follow The Learn-It-All Podcast on Apple Podcasts, Spotify, or YouTube.

damon lembi
Next

148: The Future of Leadership - 3 Steps That Will Define Success in 2025 | John Gallagher